Unprecedented Roasting and Packaging
The Difference: Our Packaging Operation
After taking the extraordinary effort to bring you one of the highest quality coffees grown in the world, you would expect to receive the same commitment to the roasting and final packaging - and you get just that - when you purchase Don Hilario Estate Coffee.
The Packaging
Most people believe that "ground" coffee is inferior to whole bean coffee, and they are right probably 75% of the time, for several reasons. One reason is that many ground coffees will blend different grades of coffee, including Robusta coffee, which is inferior to Arabica coffee. Another reason that some ground coffees are inferior tasting is that they are not freshly packed into their containers. In many instances, ground coffee is not packed until 48 hours after roasting. There is a reason some roasters do this, and we will explain why.
Fresh is Best
Coffee is freshest immediately after it is roasted. After that time, whole bean or otherwise, it will immediately start releasing its flavor and aromatic properties as it cools, and thus it begins to stale. The key to freshness in coffee, then, is to package it as quickly as possible with materials that do not permit oxygen or moisture to reach the coffee. The reason some roasters will wait 48 hours before packaging their roasted coffee, is because all coffee releases carbon dioxide after it is roasted and this causes some packages to swell or puff-out, including cans. By waiting 48 hours, the carbon dioxide is all released, but so is much of the freshness and flavor.